1913: The Original Chevy Bowtie Was Released In 1913, it was the beginning of an iconic brand for one of the oldest car manufacturers in the United States. The initial Chevy bowtie logo was understated, featuring soft white and light blue tones with a gold outline. The word “Chevrolet” was prominently displayed across the bowtie until 1934.. The original Chevy bowtie logo followed a color scheme of light blue, gold, and white, with black elements to help make the design stand-out. The colors, combined with the bold serif font of the “Chevrolet” wordmark helped the design to look elegant and sophisticated.
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In 1988, Chevrolet released the red and blue combination logo that featured the bowtie and the wordmark separately for the first time in company history. This design, with the symbol in a thick blue outline, and the sans-serif wordmark written in a dark red, makes for a visually striking logo, no matter the vehicle.. Explore the Chevrolet logo history. Discover the evolution of Chevy’s iconic bowtie, its design changes & branding significance over the years.